Branding for a company that develops and produces games for the elderly in cooperation with the younger generation.

The elderly population is growing as life expectancy increases. Physiological and mental changes cause a decrease in functional and mental capacity. Many family members do not know or cannot support the elderly.

The purpose of MischaKesher company's games is to allow the younger generation, children and grandchildren to spend time and play with grandparents.

In this fun activity, participants will be able to express their feelings in different situations and share their life stories.

These games will strengthen the intergenerational bond, will contribute to alleviating the loneliness of the elderly and will help pass on their life stories to future generations.

As a family member for the elderly, the issue is close to my heart. That's why I chose to brand this company as part of the branding classes in the graphic design course.